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Bailey Paserk

Front-End Developer · Shopify Specialist · eCommerce Consultant

Batavia, NY · bailey@baileypaserk.com · baileypaserk.com · linkedin.com/in/baileypaserk

Available for remote contract & fractional engagements

Senior Shopify front-end developer with 6+ years building custom storefronts, subscription commerce, and multi-storefront brand portfolios for DTC brands and agencies. Known for custom-coded bundle and gifting experiences, complex app integrations, and theme architecture that lets marketing teams operate without developer support.

Core Skills

Shopify Liquid & Theme Development
Multi-Storefront Management
HTML / CSS / JavaScript
Shopify App Integrations (Rebuy, Upcart, AfterSell)
Figma → Shopify Implementation
Performance Optimization
Custom Bundle & Gift Builder Interfaces
Git / GitHub · Shopify CLI
Subscription Commerce (Stay.ai, Recharge)
Jira · ClickUp · Airtable

Experience

Shopify Developer (Contract) | GOAT Foods · 2024 – Present

  • Embedded contractor supporting an in-house dev team across 6+ Shopify storefronts within a consumer food & snack brand portfolio
  • Built fully custom bundle builder and "Create Your Gift" interfaces in Liquid/JS — no app required
  • Integrated and customized Stay.ai subscription app across multiple storefronts
  • Collaborated on architecture decisions and contributed to storefront development during high-volume campaign periods
  • Developed merchandising templates and campaign landing pages used directly by marketing teams

Shopify Developer & Consultant | Independent / Checkout Collective LLC · 2020 – Present

  • Provide senior Shopify development and consulting for DTC brands and agencies; operate solo or with a distributed team depending on project scope, including conversion-focused UI improvements and image optimization
  • Mentor and onboard junior developers, conduct code reviews, provide architecture guidance, and build internal documentation and SOPs for distributed dev teams
  • Mick Fanning / Aloha Surfboards — theme customizations and feature development across 6+ storefronts within a single brand portfolio
  • Natures Pure Blend — landing pages, hero section builds, and subscription integration
  • PrimeBites — custom landing pages and bundle builder implementation (ongoing, 2025)
  • Harbor Sweets — custom Shopify development and storefront enhancements for specialty chocolate retailer
  • Happy Fruit — Figma-to-Shopify storefront implementation
  • Nora Ross — full site redesign with Amazon Buy Now integration
  • Special Teams Academy — custom athlete registration system integrated with Shopify workflows
  • Top Rated Plus on Upwork · $200K+ earned · consistent delivery on complex Shopify engagements

Education

Genesee Community College (GCC) — General Studies